GioChronoStudios was contacted to be part of an excited project backed by Microsoft to promote the launch of the New Ford Fiesta. The project was to a create and build a navigable 3D virtual city for an online web special but that was just part of a massive marketing campaign titled ‘This is Now’ involving Ogilvy Advertising, Mindshare, Bluehive, Wunderman ITV, Selfridges and Theory7.