This is Now – New Ford Fiesta Launch

Creating a 3D virtual city backed by Microsoft Marketing

Project: This is Now
Description: Online Web Special to promote the launch of the New Ford Fiesta,
Clients: Microsoft, Ford Motors, Theory7.

GioChronoStudios was contacted to be part of an excited project backed by Microsoft to promote the launch of the New Ford Fiesta.  The project was to a create and build a navigable 3D virtual city for an online web special but that was just part of a massive marketing campaign titled ‘This is Now’ involving Ogilvy Advertising, Mindshare, Bluehive, Wunderman ITV, Selfridges and Theory7.

GioChronoStudios worked with award winning web company Theory7
to help conceptulize and build a huge stylized island city. The main city
concept painting (featured right) was already created when We came
on board and gave us the benchmark for the scale of the work and
elegant style needed. Working under direction of Theory7′s MD Nevil
Slade, GioChronoStudios’ Lead Artist Gio Chronopoulos, worked for
for close to two months designing and building 6 of the 7 highly
detailed areas you can visit in the city which included conceptualizing
and modelling the main signpost scene in the center of the city, the
art district along with many additional sculptures on the route there,
the Style Tree, the iconic Birmingham Selfridges building, plus many
many smaller sections that connect all the main areas and around 50%
of all the background buildings and skyscrapers.

In addition some cruise ships were also designed and created and lots of other small features like basketball courts and rooftop helipads which are little details that hardly even get noticed in the final scenes but all help to sell the idea of a fully functioning city.

The Final Result

Below is an edit of all the animations used on the website